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29 percent of Americans can’t read this post…

March 26, 2007

…Not because they are illiterate (well, unless they live in D.C.), but because they don’t have Internet access and choose not to get it.

internet pictureA recent poll, the second annual National Technology Scan, shows that while broadband Internet adoption is still on the rise, many in the country feel that access is unnecessary or they have no interest in it.

From the Reuters story:

Park Associates, a Dallas-based technology market research firm, said 29 percent of U.S. households, or 31 million homes, do not have Internet access and do not intend to subscribe to an Internet service over the next 12 months.The second annual National Technology Scan conducted by Park found the main reason potential customers say they do not subscribe to the Internet is because of the low value to their daily lives they perceive rather than concerns over cost.   

Forty-four percent of these households say they are not interested in anything on the Internet, versus just 22 percent who say they cannot afford a computer or the cost of Internet service, the survey showed.

The answer “I’m not sure how to use the Internet” came from 17 percent of participants who do not subscribe. The response “I do all my e-commerce shopping and YouTube-watching at work” was cited by 14 percent of Internet-access refuseniks. Three percent said the Internet doesn’t reach their homes.

The study found U.S. broadband adoption grew to 52 percent over 2006, up from 42 percent in 2005. Roughly half of new subscribers converted from slower-speed, dial-up Internet access while the other half of households had no prior access.

The article goes on to mention that future entertainment uses of the Internet (IPTV, VOIP phone and the like) will be the pushing agent for adoption by non-Internet-wanting users.

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One Comment
  1. March 26, 2007 2:00 pm

    I myself just recently attained cable internet at home. Through a lot of high-school, all college, and the following year, I was lucky to have T1 speeds and such, and be used to it. But when I had to downgrade to Dialup and then (gasp!) no Internet, I felt like my life came to an end. A year+ later, I’m back to surfing at home, and I can see where I could continue to live without it, but it’s made so many things that much easier.

    I guess it goes both ways, eh?

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