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Soda, the breakfast of champions!

January 16, 2007

I am home sick today with a bit of stomach flu, and the first thing I wanted when I woke up, other than Tylenol, was a big glass of soda with ice.

CokeZeroActually, most days, this blog is fueled by Coke Zero — two cans of it, and maybe a 2-liter as a chaser. (And to the Coca-Cola company, yes, we are taking sponsors…)

Red Orbit posted this story about how soda is now gaining on coffee as a breakfast drink. And why’s that so bad? There’s a bunch of reasons soda is better than coffee.

  • Soda is far less expensive to have at home than brewing your own coffee. Less hassle too.
  • Coffee stains your teeth. Soda doesn’t.
  • Soda is cold and will not burn your tongue.
  • Soda is already sweet, while coffee needs things added (sugar, milk, Splenda, etc.)
  • Soda comes convieniently stored in easy-to-go cans that can be stored in the refrigerator — no brewing needed.

The story also mentions that having a soda with breakfast is a form of rebellion against mom and dad’s rules of “no soda for breakfast.” Yeah, take THAT dad! I’ll drink Coke if I wanna!

Here’s more from the article:

Consumption of soft drinks at breakfast eaten outside the home has nearly doubled in the past 15 years, while coffee consumption with breakfast outside the home has fallen nearly 25 percent, according to data compiled by New-York based consumer research firm NPD Group, which has offices in Rosemont.

The data is specific to drinks with meals and does not, for example, address the Starbucks phenomenon.

Breakfast consumers order a soft drink with their breakfast 15.1 percent of the time, compared with 7.9 percent of the time in 1990, said Harry Balzer, an NPD executive vice president who has studied American eating habits for more than 25 years. At the same time, Balzer said, coffee was being ordered 38 percent of the time, compared with 48.7 percent 15 years ago.

It probably is not surprising that soft drinks are a growing choice at breakfast considering that nearly half of the U.S. population older than age 4 consumes soft drinks on any given day, according a study commissioned by a milk group.

And consumers are drinking soda for breakfast at home more frequently, too, though not in the same numbers.

Balzer said 2.4 percent of the people who ate breakfast at home in 2006 consumed a soft drink with breakfast, compared with 0.5 percent in 1985.

Most morning consumers prefer fully sugared regular pop, but diet soda consumption continues to grow in the mornings. In 2006, 5.3 percent of those eating breakfast away from home had a diet pop, while 9.8 percent had a regular soda. Diet pop accompanied 1.7 percent of breakfasts in 1990, according to NPD.

Megan Hebenstreit, 24, a law student at Indiana University in Indianapolis, drinks Diet Coke early in the day because she can, now that she’s gone away to school.

“My mom did not allow Coke in the morning when we were growing up,” she said. “They had it in the dining hall, and it was easy to get.”

Hebenstreit said she gets headaches if she doesn’t drink a Diet Coke.

And, of course, coffee can’t do this!

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  1. shushuscorner permalink
    January 16, 2007 7:18 pm

    I like coffee in the morning, but after lunch a coke is a must!

  2. Jen permalink
    January 17, 2007 8:07 am

    Check again, not only will soda stain your teeth but it has been known to ruin the enamel too. You can cross that off your list of soda benefits.

    Having said that, I’m off to have a breakfast soda myself. I already had my coffee though.

  3. January 17, 2007 9:12 am

    OK, it doesn’t stain AS BAD as coffee can….

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